If I had more time, I would have written a shorter letter.

Mark Twain

Senior AI Architect | Conversational & Voice UX Hybrid Human/AI Experience & System Design

I’m a senior AI architect and product designer focused on the systems that power conversational, voice and AI-driven experiences. I design the logic, language and product structures that make complex journeys feel clear and natural — drawing on a creative foundation shaped by years of working with narrative, voice and user behavior.

My Approach

A big part of my background is language — how people speak, how they interpret systems, how meaning shifts across regions, and how products can meet users where they are. I’m a writer by training and by practice, and I bring that lens into every part of the work. It’s shaped how I design flows, how I structure logic, how I build model guidance, and how I think about clarity in high-stakes environments.

Across every role, the pattern is the same:
build the system with care, and the product becomes easier for everyone — the user, the team and the business.

Designing Conversational UI - Krisztina Szerovay

My Work

I’ve been working in conversational and voice design since 2017, through the early voice-first experiments at Best Buy, through large-scale conversational rebuilds at Allstate and USAA, and now into custom AI content and model-driven systems at PwC. That work has spanned chat, voice, IVR modernization, hybrid human/AI agent workflows and multimodal content design — along with the orchestration layers that connect them.

My recent work centers on AI-driven transformation: custom model ecosystems, prompt design, system architecture, governance and the future-state planning required to move from a pilot to something real. I work well in ambiguous spaces, with multi-surface journeys, multiple owners and the kind of complexity that needs both structure and flexibility.

If you’re defining what comes next in AI, rebuilding a core conversational or voice experience, or trying to untangle the layers of a hybrid human/AI system, that’s the work where I’m at my best.

AI Literacy for designers - KS

What I Do

  • Conversational design transformation: Guiding enterprises from deterministic systems to AI-informed and fully agentic implementations (USAA, Allstate, Best Buy)
  • AI content architecture: Launching and operationalizing AI-assisted content systems, including custom model structures, governance frameworks, and validation pathways
  • Strategic content systems: Creating scalable frameworks across voice, multimodal, and generative AI platform

  • Voice & Language Optimization: regional language mapping, utterance refinement, and search-driven voice content