About Me

I’ve always been drawn to storytelling. Our brains are wired for it — we remember stories long after we forget facts.

My mom was an English teacher and a genuinely sharp, funny storyteller. I grew up watching her hold a room with detail, rhythm, and timing. It made an impression. I wanted to do that too, in my own way.

I started out writing creative copy for large brand campaigns at Target and other major retailers. But over time, I became less interested in messaging alone and more interested in how people move through information — how language shapes understanding, trust, emotion, and behavior inside a system.

That curiosity eventually pulled me into UX, conversational design, and AI-powered experiences.

I’ve stayed in this space because language sits at the center of how people experience products. As interfaces evolve beyond screens into chat, voice, and ambient systems, words don’t become less important. They become part of how products behave.

Understanding that behavior — and helping organizations design, measure, and govern it — has become a central focus of my work.

Outside of work, I’m an amateur archaeologist, an avid cook, and forever in love with fashion — all different ways of observing how people express themselves, make meaning, and move through the world.

Areas of Focus

AI Systems Diagnosis & Architecture: Diagnose why AI pilots and conversational systems underperform — at the architectural level, not just the prompt level — and redesign them into stable, governed, brand-aligned experiences.

Content Strategy & Narrative Systems: Design the content architectures, persona systems, and interaction patterns that connect brand strategy, customer needs, and business goals.

Brand Personality Design: Translate brand values and customer understanding into the instructions, behaviors, and interaction patterns that give AI systems a consistent and recognizable voice.

Governance & Evaluation Frameworks: Build evaluation frameworks, content guardrails, and quality standards that help organizations measure, monitor, and improve AI-generated experiences over time.

Enablement & Practice Building: Create operating models, rollout plans, risk guidance, and training programs that help content, marketing, and product teams adopt AI effectively.

Areas of Focus

AI & Conversational System Transformation

Help organizations evolve from deterministic conversational systems to adaptive AI-enabled experiences — aligning interaction design, AI behavior, operational workflows, and governance structures.
(USAA, Allstate, Best Buy)

AI Content Systems & Governance

Design and operationalize AI-assisted content ecosystems, including prompt frameworks, evaluation models, governance structures, and scalable review processes.
(PwC Financial Services)

Content & Language System Design

Build scalable UX content systems across conversational, multimodal, and AI-powered product experiences — connecting brand voice, interaction patterns, and product behavior.

Voice & Language Optimization

Improve recognition, clarity, and conversational performance through regional language analysis, utterance refinement, and search-informed language design.
(Allstate, USAA)