About Me

I’ve always been drawn to storytelling. Our brains are wired for it — we remember stories long after we forget facts.

My mom was an English teacher and a genuinely sharp, funny storyteller. I grew up watching her hold a room with detail, rhythm, and timing. It made an impression. I wanted to do that too, in my own way.

I started out writing creative copy for large brand campaigns at Target and other major retailers. But over time something shifted. I became more interested in how people interact with information, not just how it sounds. That curiosity pulled me into UX and, eventually, content design.

I’ve stayed in the content lane because good UX is, at its core, a conversation. Content is where products meet people — where intent, clarity, and trust live. As experiences move beyond screens into chat, voice, and ambient interactions, words don’t become less important. They become foundational.

That’s my UX story.

Outside of work, I’m an amateur anthropologist, an avid cook, and forever in love with fashion — all different ways of observing how people express themselves, make meaning, and move through the world.

AI & Conversational System Transformation
Guide organizations from deterministic conversational systems to adaptive, AI-informed platforms — aligning design, model behavior, and operational workflows.
(USAA, Allstate, Best Buy)

AI Content Architecture
Design and operationalize AI-assisted content systems, including model structures, prompt guidance, governance frameworks, and evaluation pathways.

Content & Language System Design
Build scalable UX content systems across conversational, multimodal, and generative AI platforms.

Voice & Language Optimization
Improve recognition and clarity through regional language mapping, utterance refinement, and search-driven conversational content.