About Me

I’ve always been drawn to storytelling. Our brains are wired for it — we remember stories long after we forget facts.

My mom was an English teacher and a genuinely sharp, funny storyteller. I grew up listening to her hold a room with detail, rhythm, and timing. Watching that made an impression. I wanted to do that too, in my own way.

I started out writing creative copy — first for big brand campaigns at Target and other major retailers — and then something shifted. I became more interested in how people interact with information, not just how it sounds. That’s what pulled me into UX and, eventually, content design.

I’ve stayed in the content lane because good UX design is, at its core, a conversation. Content is where products meet people — where intent, clarity, and trust live. As experiences move beyond screens into chat, voice, and ambient interactions, words don’t become less important. They become foundational.

That’s my UX story.

Outside of work, I’m an amateur anthropologist, an avid cook, and forever in love with fashion — all different ways of observing how people express themselves, make meaning, and move through the world.

Content Design — instructional, conversational, and brand-integrated content for complex product experiences