Examples from my time as the UX Writing champ at Best Buy

I was Lead UX product partner with the Sales Chat Bot team, collaborating directly with product and business owners, international development leads, data teams and research partners - to deliver improved conversational experiences that are genuinely responsive to both customer and business needs and expectations.

Branding exploration for AR experiences

I worked with Target to design a product content strategy to support their expansive brand collaborations, particularly important as many product styles are available only online.

Upon implementation, online sales of these high-value products exceeded sales goals by over 40%, and outperformed on-store sell through rates by over 25%.

The lesson? Great content design bring products to life. It answer questions, affirms trends and kicks hesitations to the curb. Most importantly, good product stories sell.

While at Best Buy, I helped lead the migration from a rule-based chat platform to a Conversational AI platform, and establish not only our bot's persona and voice, but helped define its purposes (what it was and wasn't) and build a content strategy of logically sound, scalable conversational flows that improved the entire user experience.

Learn more about my professional experience